Our leadership team directs and guides Doctors of BC staff, working alongside the Board of Directors to support the strategic direction of the association. They are responsible for:

  • Providing excellence in services that add value to BC’s doctors, residents, and medical students 
  • Creating and maintaining a supportive organization, 
  • Ensuring that Doctors of BC is a great place to work, and
  • Ensuring the organization is fiscally sound

To connect with members of our leadership team, e-mail us at or call 1 800 665 2262.

Leadership Team

Anthony Knight, Chief Executive Officer

Anthony KnightAnthony Knight started his position as CEO at Doctors of BC in January 2023. Previously, he was CEO of the New Brunswick Medical Society (NBMS). At NBMS, he led a number of modernization initiatives. They include: launching a provincial Electronic Medical Records Program, taking a leading role promoting healthy living initiatives, launching Choosing Wisely NB, modernizing & enhancing services for physicians and promoting enhanced access to primary care. 

Anthony holds a Master’s Degree in Business and an undergraduate degree in Economics from the University of New Brunswick (Fredericton). He recently completed the Directors Education Program with the Institute for Corporate Directors. He has served in various positions within the New Brunswick public service and has been active in the community throughout his career. He also served as Chief Executive Officer of the Fredericton Chamber of Commerce, where he was recognized as Canadian Executive of the Year in 2008. 

  • Alana Godin, Executive VP, Operations (COO)
  • Jim Aikman, Executive VP, Economics, Advocacy & Negotiations
  • Sarah Lusk, Executive VP, Communications
  • Joanna Richards, Executive Vice President, Joint Clinical Committee
  • Deborah Viccars, Executive VP, Policy, Strategy & Legal Affairs
  • Blake Allenby, Vice President, Technology & Digital Transformation
  • Dr Sam Bugis, Vice President, Physician Affairs & Specialist Practice
  • Dr Brenda Hefford, Vice President, Physician Affairs & Community Practice
  • Rob Hulyk, Vice President, Advocacy & Government Relations
  • Stephanie James, General Counsel
  • Dawn Lake, Vice President, Digital Health Strategy & Privacy Officer
  • Adrian Leung, Vice President, Shared Care Committee & Strategic Initiatives
  • Sinden Luciuk, Vice President, Members' Products & Services
  • Tod MacPherson, Vice President, Negotiations
  • Cindy Myles, Vice President, Specialist Services Committee
  • Tom Rapanakis, Vice President, Physician Health Program
  • Tanya Sieffert, Vice President, People & Culture
  • Paul Straszak, Chief Negotiator
  • Sarah Vergis, Chief Financial Officer